// archives

Web Marketing

This category contains 50 posts

The Facebook Dilemma

Every since Facebook effectively opened its doors to the world last year (it used to be you had to have a dot.edu email address to join a network), there have been a plethora of articles and musings all over the place about how to capitalize on it.
One journalist even noted recently that he’s blowing off [...]

Managing AdWords Campaigns is a Hands-on Process

Despite the fact that google tries to make it easy and has packed billions of dollars worth of intelligence into the adwords platform, including dynamic pricing, dynamic ad rotation, keyword selection tools, and, of course, the one tool we all love as web entrepreneurs, analytics (which you don’t need to have an adwords spend to [...]

Earning Linkbacks with Memes: A Short Primer

I’ve participated in quite a few reciprocal linking gimmicks over the past year or so in an effort to get new readers, traffic, and linkbacks. A few of them have treated me quite well, earning me new readership, RSS subscribers, and permanent increases in traffic.
Most of them, however, haven’t been good for much other than [...]