Entrepreneurship

What can big companies do now that small companies can’t currently afford?

By Johnny Fuery ⋅ September 21, 2008 ⋅  Print This Post ⋅ Post a comment

From the Google Blog:

(It’s a thinly veiled ad for google products, but it is food for thought about (a) market opportunities for your own pursuit, and (b) what some google engineers are probably working on.)

• Today, only the largest companies can afford to hire consultants and experts. In the future, even small companies will be able to purchase on-demand expertise and other services via the Internet.
• Today, marketing intelligence are costly reports describing data many months or years old. In the future, small businesses will have access to real-time data on market conditions.
• Today, only the largest companies can run expensive experiments with their advertising campaigns. In the future, even small business will be able to run carefully controlled marketing experiments that will enable them to better reach their potential customers.
• Today, only large companies can sell products in many countries. Tomorrow, businesses of any size can use online services and outsourced logistics to buy and sell in every corner of the globe.

Tags: food for thought, google, software tools