// archives

Archive for September, 2007

Option ARM Mortgages Aren’t Necessarily Evil.

Check out this recent BusinessWeek article:
Surprise: Toxic Mortgages are the Best
The most pertinent point in the article, in my opinion, is this. Note the bit about “good [financial] self-control”:
The option to pay less than the minimum monthly interest owed on the loan is valuable for people with good self-control whose income fluctuates a lot. They [...]

Facebook Quietly Releases In-Network Ads

Facebook Flyers Pro is a new service that went live last week. I saw my first flyer ad today. It was one of those grainy animated gif advertising a webcam service. There was some girl on it who didn’t really strike me as appealing.
But my dissatisfaction with sex-based ads on the internet isn’t the news. [...]

Choice Immobilizes. Remember to Keep Your Product Options Simple.

It’s a fact of human nature. When presented with a multitude of choices, the decision-making process is easy to postpone. When you present you customer with too many options — usually in the name of flexibility and personalized service, I know — you actually are doing yourself a disservice.
This phenomena is present throughout our lives. [...]