Entrepreneurship
AdSense Alternative: Washington Post/Newsweek Interactive (WPNI) Blogroll
I ran across yet another way to monetize blogs today (aside from everyone’s favorite, Google AdSense) . Check out WPNI Blogroll.
WPNI, through a partnership with Adify, yet another option, serves up ads to publisher’s sites, on an impression basis. You report to the system what your minimum CPM (cost-per-thousand impressions) is — the WPNI Blog, obviously, suggests starting with your AdSense estimated CPM.
The blog offers this example:
“Lets say that your blog has a 160×600 ad space running Adsense and it earns you an average effective CPM of $1.50. You will tell the Blogroll system that $1.50 is your threshold for this space and therefore we will only serve our ads in that space if it earns you more than that. Otherwise, your Adsense serves as normal. There is no risk on the part of the member.”
In addition, some space is set aside on the WasingtonPost.com (and will be expanded to include the likes of newsweek and slate) home page, which has a PageRank of 8 (!), to promote BlogRoll members on a rotating basis. Not a shabby deal.
It’s worth it for me, I think, to just get the exposure, even if the ad revenue is minimal. I just applied — I’ll let you know if fuery.com makes the cut.
Discussion
4 comments for “AdSense Alternative: Washington Post/Newsweek Interactive (WPNI) Blogroll”
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Good post. I may give this a shot. However, Im not quite sure I know how much CPM my current adsense blocks are doing.
Your adsense account shows an eCPM, or estimated cost per thousand impressions. It adjusts the values based on as much data you have available. So, for example, you’re viewing your stats by the day and you’ve gotten 10 hits and 5 click-throughs, you’d have an extremely high eCPM. (If you’ve EVER seen this, please tell me how. :-))
My eCPM for the March 21 is a little less than $3 but for the month of March to date is under 50 cents. So I had a really good day today, but the month as a whole was far from a gravy train.
Make sense?
Say, does this plan work out for you?
I’m just in the process of evaluating my options, and word from the experienced would not hurt me…
Hello John,
what was the result of this experiment?
Have you earned anything with WPNI?
Regards,
David