Entrepreneurship

Build this well, become a GOOG shareholder

By Johnny Fuery ⋅ June 1, 2006 ⋅  Print This Post ⋅ Post a comment

From Bambi’s NetSense Blog earlier this week:

“When I heard that Google had a video-ad product, I expected it to be a sophisticated self-service video-ad auction service, whereby advertisers could bid against each other to place their ads on videos. Think of it as AdWords for video. But Google doesn’t have such a product. Google CEO Eric Schmidt said to me a couple weeks ago that if someone were to invent such technology, Google would take a look at it. There is such a company, actually. Booyah Networks, based in Boulder, Co. has created a self-service, automated auction technology for ad placement in videos. To me, a self-service automated system where advertisers can select the video inventory and bid to be placed in that inventory is far more interesting than what Google announced. To be sure, video inventory is scarce these days. But I’m sure it will be overflowing soon enough, and we’ll recall these quiet days with nostalgia. ”

Right. I realize I haven’t thought this through all that well — it’s not like I’ve even visited Booyah’s site yet or played with google’s existing video product — but this doesn’t seem that difficult of a prototype to build. The tough part is making it idiot proof for the largely consumer audience. 10-15% video codec propellor-heading, 85-90% user interface fiddling.

Hmmm? Yes, hmmm.